NFL

Cable companies suck. Bryant Gumbel sucks. The NFL will not keep the network going if it is bleeding money, but there is money to be made there. Football is the most popular sport in America right now, and will be for the foreseeable future I would venture to say. The question will be whether there is enough money to make it worth it. Other networks, especially ESPN, can shell out the dough for the NFL. I think it is unlikely that the NFL will take over all of its own broadcasting, but having NFL games is worth enough to networks to allow the NFL to keep one a week.